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PPC ads can come in multiple formats and are continually developing. The type of ad you display will depend on what you’re hoping to achieve as a business. Understanding the different routes you can take towards meeting those goals is the first key step to improving your PPC performance. As a digital marketing agency –...
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Ad extensions on Google
Ad extensions can be the difference between engaging a search engine user and missing out on a potential customer. We think it’s really important to understand more about how they work to ensure you’re gaining maximum clicks and conversions through your paid search ads.  What are ad extensions? They are used to include additional information...
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Keywords are the foundation of all your PPC campaigns. They are used to determine who will see your ads when they search. If you understand how keywords work in PPC – then it’s much more likely your business will be ahead of the digital marketing game. It’s not quite as simple as bidding on a...
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Click-through-rate (CTR) is an important metric for both advertisers and search engines. In terms of a search engine perspective – the more people who click on PPC ads, the more money a search engine will make. In terms of benefitting you as a business – if a user clicks your ad at a higher rate...
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Google Ads on Mobile
A client recently got in touch as they had noticed branded PPC Ads being displayed on YouTube. We explained that the reason for this was that we have opted into Google Search Partners on our brand campaigns. This has been a possibility since YouTube became part of the search network at the beginning of the...
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Google Ads
Our current take on the change You might have read our blog earlier this year on the removal of average position. The change is finally going to come into place in under a month. With this being one of the most fundamental metrics in PPC – it comes as no surprise that this announcement from...
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Keyword tool
Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market including what words they’re searching for and how they’re finding your content, product or service. Here, I’ll outline some of the main keyword research...
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Search ads
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will...
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Google Quality Score
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your business goals and drive much more relevant traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics: Google measures your quality score on a scale...
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Responsive Search Ads
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is working to improve our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the...
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