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A meta description is an important aspect of your overall search engine optimisation (SEO) performance. It’s a snippet of up to 155 characters which summarises a page’s content and shows in search engine results pages (SERP). Although there is no direct SEO impact from the meta description; it can improve your click-through rate. CTR is...
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Writing
Consistency plays a key role in any high-performing content marketing campaign. If you haven’t noticed an increase in engagement or search engine performance for some time – we recommend doing a content gap analysis to work out your next best steps. A content gap analysis is a smart way of spotting any missed opportunities in...
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With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
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Yoast is a popular WordPress plugin used to help with search engine optimisation (SEO). SEO plays a key role in any successful, ranking website. As a business, blogger or site owner – Yoast SEO can be a powerful tool. The plugin offers multiple features that simplify the SEO process and improve your position on Google’s...
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When looking for a new product online – where do most people browse? Besides retail sites, a lot of consumers seek advice from online ‘influencers’ or bloggers. An influencer is somebody who is well known online and has a large fan base. Usually, an influencer or blogger will specialise in something. For example, fitness, fashion or...
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Google’s Knowledge Graph is their database which holds information and billions of facts about people, places and things. The knowledge graph was introduced in 2012 but understanding how it works is still highly important and beneficial for site owners and SEO marketers. In this post, we will look at how it is used to generate...
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SEO in scrabble letters
What SEO trends should we watch out for? Search engine optimisation – SEO – is a popular method that digital marketers and online businesses use to attract more valuable customers. This method aims to improve both the quality and quantity of traffic from search engines to a website or webpage. SEO refers to organic, unpaid...
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Chain Link representing link building
Link building plays a key role in search engine optimisation (SEO) campaigns. There is more than one way you can build links – the strategy you choose will depend on your SEO marketing goals. Link building isn’t easy – and it’s essential that you know what works for your site and your content. We have...
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Blogging
Blogger outreach is when businesses and bloggers work together to create powerful and results-driven content. It’s a great strategy and we really recommend learning more about how you might be able to work with bloggers (if you’re not already!). So, do you already have a solid blogger outreach strategy in place? If so, is it...
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The Internet is full of links that connect different sites and web pages. If you’re running a site, it’s likely you will have content on your pages that link to external content. These are known as outbound links. But do outbound links affect how your site ranks in search engine results?  In this guide, we’re going to dive into what they are, how you can use them and how to...
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