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PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
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A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to...
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SEO is a complex area of digital marketing, which can’t just be mastered by reading guidelines or following tutorials. Any successful brand will have an effective SEO strategy in place. With the ever-rising competition and the need to rank highly in search engines – it’s no surprise it can be quite a challenge to get...
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