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A man working in an office with the LinkedIn logo on the wall
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform.  Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
A man holding his iPhone outside with the Instagram app open
With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...
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There was a time when users would probably be surprised to see their name or recent interests pop up in an ad – but this has become the norm for the majority of advertisers. To drive significant results, it’s important to personalise your PPC strategy and align your ads with your target audience. When done...
A man and woman working in an office on their laptops
With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
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Google will only display your ad when users are searching for a product or service that you provide. Things like a good quality score and efficient keyword research can help your ads rank higher. You’ll pay a fee when a user takes action, for example, if they click on your ad or call your business....
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Yoast is a popular WordPress plugin used to help with search engine optimisation (SEO). SEO plays a key role in any successful, ranking website. As a business, blogger or site owner – Yoast SEO can be a powerful tool. The plugin offers multiple features that simplify the SEO process and improve your position on Google’s...
Staircase
When sharing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you will be basing it on the type of content you think your target audience will enjoy. This makes sense and does tend to come naturally when writing for a similar audience type throughout a marketing campaign. But, are you considering which stage...
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Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC marketing campaign you are currently in, ROAS can be a highly beneficial metric and benchmark.  It can help to measure the overall ROI for a business.  You can use it to set campaign expectations.  It can help with decision-making when it comes...
Google Data Studio
Data Studio is a free tool that enables us to turn data into informative, clear, shareable, and fully customisable reports. The features available can vastly simplify the reporting process.  As a digital marketing agency, we mainly use Data Studio to track and measure KPI’s (key performance indicators), visualise trends and compare performance for our clients. ...
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Whether you are just getting started on your digital marketing journey or aiming to increase conversion rates, a lead capture page can vastly benefit your business by building a valuable database of interested customers, who you can later contact with information about a specific product, offer or service.   A successful capture page will help you to build your...
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