A meta description is an important aspect of your overall search engine optimisation (SEO) performance. It’s a snippet of up to 155 characters which summarises a page’s content and shows in search engine results pages (SERP). Although there is no direct SEO impact from the meta description; it can improve your click-through rate. CTR is...
PPC can provide your business with instant results and high levels of control. To get the most out of your PPC traffic, your ad and landing page will need to work together perfectly to boost conversions. Have you ever searched on Google, clicked on an ad and clicked straight back to search? This is an...
LinkedIn is the ideal platform for networking with like-minded professionals. Plus, it provides some powerful advertising tools which make it an effective inbound marketing platform. Whether you’re already using paid marketing to power your presence online, or you’re completely new to the world of paid social – your business could be benefiting from targeting specific...
With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...
There was a time when users would probably be surprised to see their name or recent interests pop up in an ad – but this has become the norm for the majority of advertisers. To drive significant results, it’s important to personalise your PPC strategy and align your ads with your target audience. When done...
With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...
Google will only display your ad when users are searching for a product or service that you provide. Things like a good quality score and efficient keyword research can help your ads rank higher. You’ll pay a fee when a user takes action, for example, if they click on your ad or call your business....
Yoast is a popular WordPress plugin used to help with search engine optimisation (SEO). SEO plays a key role in any successful, ranking website. As a business, blogger or site owner – Yoast SEO can be a powerful tool. The plugin offers multiple features that simplify the SEO process and improve your position on Google’s...
When sharing content – are you thinking about how and when your target buyers are consuming it? When planning a content strategy – you will be basing it on the type of content you think your target audience will enjoy. This makes sense and does tend to come naturally when writing for a similar audience type throughout a marketing campaign. But, are you considering which stage...
Return on ad spend (ROAS) is an important digital marketing metric that measures how much your business earns in revenue. No matter what stage of your PPC marketing campaign you are currently in, ROAS can be a highly beneficial metric and benchmark. It can help to measure the overall ROI for a business. You can use it to set campaign expectations. It can help with decision-making when it comes...
