Most of your digital marketing goals will boil down to how many conversions or sales you’ve driven. When optimising a campaign, there are ways you can encourage people to buy your product or service sooner. In other words, you can shorten the sales cycle. What is a sales cycle? A sales cycle is the period...

With a recent LinkedIn update, users have more control over who sees and comments on their posts. As a platform designed to build meaningful, professional contacts, reaching out to the right people is crucial. LinkedIn similarly explained: “You want your voice to reach the right audience so it can spark conversations that help you be...

The advertising industry can sometimes turn into the wild west since there really isn’t a rulebook on how to do things. What might be the best practices today will be outdated tomorrow, and people always think of out of the box ways to bend what’s possible. This is why companies often seem to be at...

A strategic content marketing campaign could bring countless benefits to your business, including: Audience retention Better social media engagement A sense of trust with your audienceImproved search engine optimisation (SEO) Generating leadsConversionsMore site authority  You’ll need optimised content for most of your digital marketing campaigns. For example, SEO, paid search, and social media will rely on quality content...

With Instagram’s new features like Carousels, Stories, Highlights, Reels and IGTV – you can repurpose and freshen up your existing content and reach users in new ways. Instagram is no longer just about photos and videos; it’s a platform used for blogging, learning, storytelling, and even a news source. When running a business account, keeping...

There was a time when users would probably be surprised to see their name or recent interests pop up in an ad – but this has become the norm for the majority of advertisers. To drive significant results, it’s important to personalise your PPC strategy and align your ads with your target audience. When done...

With a Google My Business profile, you can manage your online presence across Google Search and Maps. With ownership of a profile, you’ll be able to share the following information and more across all Google platforms: Name of your businessPhone numberAddressOpening Business HoursPhotosOffersEvents You’re able to decide on the information that comes up when potential...

Google will only display your ad when users are searching for a product or service that you provide. Things like a good quality score and efficient keyword research can help your ads rank higher. You’ll pay a fee when a user takes action, for example, if they click on your ad or call your business....

Yoast is a popular WordPress plugin used to help with search engine optimisation (SEO). SEO plays a key role in any successful, ranking website. As a business, blogger or site owner – Yoast SEO can be a powerful tool. The plugin offers multiple features that simplify the SEO process and improve your position on Google’s...

Google Ads is the biggest PPC marketing platform available to advertisers. It provides users with a selection of helpful metrics to measure performance and ensure we’re meeting all of our PPC goals within a realistic budget. We understand that starting a new advertising campaign and getting your head around all of the data that comes...